ADDING ADDED VALUE TO A HIGH CLASS BRAND Peter Schmidt Group reached out to design a lifestyle platform for a Mercedes Benz, Germanys largest automotive company. The platform should focus on women – yes, it should offer cars but more than that it should offer a digital home for all things necessary for the modern […]


RCKZ – PRODUCT DESIGN IN A PHYSICAL WORLD. The reason for our first foray into physical product design was because Loving sneakers is a messy thing – money wise and in terms of showcasing and in terms of storing. We set out to change the game and build a storage solution that met our standards. […]


Having no money at all (no and t for a shoot and not even for the agency) we accepted the brief and even took it further – we came up with a full fledged campaign and POS material and various other things. We started with a spread picturing a guys turned into kind of a […]

A blog entry

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HAMBURGER SPORT VEREIN Der Hamburger Sportverein war mit seiner veralteten Website nicht mehr zufrieden – zu umständlich, zu aufgebläht, zuviele Informationen doppelt, schwer navigierbar, kein Purpose. Die digitale Heimat des HSV hatte kein Ziel, wurde von den Abteilungen unterschiedlich genutzt, es gab keinen Hub, der Informationen filtert und wieder aussteuert, die ganze User Experience war […]