ADDING ADDED VALUE TO A HIGH CLASS BRAND

Peter Schmidt Group reached out to design a lifestyle platform for a Mercedes Benz, Germanys largest automotive company. The platform should focus on women – yes, it should offer cars but more than that it should offer a digital home for all things necessary for the modern (business) woman.I decided to give a fresh and lofty editorial look – meaning the layout itself and all the nitty gritty details on graphical devices and typography.

The starting page

The mobile version of the starting page

OFFERING A LIFESTYLE – NOT JUST CARS.

W. was built and ideated to cater to the modern woman living in an urban environment. Sure, cars are important too (and selling them), but it was way more important to build a product that added value like crazy – tips for going out, new and cutting edge fashion trends, concierge services, exclusive product collaborations – think of something high premium and exclusive and that product/service was supposed to being found here.

The starting page in a free forma kinda layout – very paper-ish and editorial looking.

PRESENTING THE OBVIOUS THING

Of course, it definitely IS important to offer the main product of the company – so, here you find our take offering the cars in an editorial kinda way.

An article liking directly to the car section
The car section…
… with a selector modal

ADDING ADDITIONAL VALUE

The W live section – offering vacation ideas, promoting upcoming events in european cities, proomoting pop up stores
Product page in the W Live section, offering new fashion and fashion accessories and collaboration products
The shopping part of the lifestyle category – presenting and offering sunglasses: either exclusive collaborations or products thought good of and approved by the editorial team.
A product detail page in the e-commerce section

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