ADDING ADDED VALUE TO A HIGH CLASS BRAND
Peter Schmidt Group reached out to design a lifestyle platform for a Mercedes Benz, Germanys largest automotive company. The platform should focus on women – yes, it should offer cars but more than that it should offer a digital home for all things necessary for the modern (business) woman.I decided to give a fresh and lofty editorial look – meaning the layout itself and all the nitty gritty details on graphical devices and typography.
The mobile version of the starting page
OFFERING A LIFESTYLE – NOT JUST CARS.
W. was built and ideated to cater to the modern woman living in an urban environment. Sure, cars are important too (and selling them), but it was way more important to build a product that added value like crazy – tips for going out, new and cutting edge fashion trends, concierge services, exclusive product collaborations – think of something high premium and exclusive and that product/service was supposed to being found here.
PRESENTING THE OBVIOUS THING
Of course, it definitely IS important to offer the main product of the company – so, here you find our take offering the cars in an editorial kinda way.