CREATING A BUZZ FOR FRITZ KOLA
fritz kola approached RED RABBIT when I was an Art Director there. They wanted to partake in the competiotion called BEST BILLBOARDS and need „outstanding artwork“, as they put it.
Having no money at all (no and t for a shoot and not even for the agency) we accepted the brief and even took it further – we came up with a full fledged campaign and POS material and various other things.
We started with a spread picturing a guys turned into kind of a stud, making love to this girl, seemingly all night long, since the claim read: LOTS AND LOTS OF CAFFEINE.