MORE THAN JUST AN AUTOMOTIVE BRAND.

Peter Schmidt Group reached out to design a lifestyle platform for a Mercedes Benz, Germanys largest automotive company.

The platform should focus on women – yes, it should offer cars but more than that it should offer a digital home for all things necessary for the modern (business) woman.

I decided to give a fresh and lofty editorial look – meaning the layout itself and all the nitty gritty details on graphical devices and typography.

Starting page