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SURVIVING NIVEATNAM

AGENCY: -  |  ROLE: CD/AD/ILLUSTRATOR/AUTHOR/EDITOR

When my wife got promoted from Account Manager to Account Director on the brand NIVEA, I looked for books on Account Direction. I didn't find ONE book at all at that time, so I made her a book of my own and asked ad people all over the world to contribute to this book with their tips and wisdom. The last section of the book is a bunch of checklists I derived from several books.