AGENCY: FLEMMING-PFUHL | ROLE: CREATIVE DIRECTION/ART DIRECTION
German clothing discounter, Bon Prix, started a new range for girls. The range is very fashionable and very price-conscious. Of course, the communication had to mirror that. The campaign headline reads FUCK INNER VALUES and targets the skindeepness of teenage girls in a tongue-in-cheek way, while the captions announcing the low price.