AGENCY: RED RABBIT | ROLE: ART DIRECTION/COPYWRITING
Hamburg based lemonade manufacturer, fritz kola, wanted a campaign with a bang and a lot of buzz. He hadn't any money, just the product. I even draw a whole font library myself based on the logotype.
We gave them a launch motif and product ads. fritz kola is a cola with biggest legal amount of caffeine. The Headline of the first product ad reads "Doing coke is 80s". The second product ad showed only up in a Hamburg gay magazine, and is a wordplay for a) being exhausted and b) being up somebodies ass. And, yes, I even wrote these headlines.