AGENCY: RED RABBIT | ROLE: ART DIRECTION
Die Arche (the ark) is a social project, headquartered in Berlin and now also present in mayor german cities. It is a place for kids, who grow up in difficult social circumstances. Here they can have food (for free), there's always someone to help them with school or just listen to their problems. We were aksed to do a fund raising campaign, because Die Arche is a NGO and needs the money from private people.
In the campaign we showed in a dramatic what the kids in need had and where the live and play. The campaign won the award '100 beste Plakate' (100 best posters). The amount of raised money was just awesome.
The dinner for Dennis, 9 years old , Berlin-Neukölln.
The playground of Sascha and Kevin, 6 years,
The Winter clothing of Jennifer, 7 years old, Berlin-Wedding.