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BRIGITTE YOUNG MISS

AGENCY: RED RABBIT  |  ROLE: ART DIRECTION

The german magazine for women, BRIGITTE, wanted to relaunch their younger magazine BRIGITTE YOUNG MISS, and wanted it to be stylish and, most of all, speaking in the authentic language young girls speak today. We came up with a campaign asking provocative questions and answering it right away with a cheeky attitude. We didn't win the pitch, though. Shown below are 2 executions, each with 3 motifs