AGENCY: ICON/FLEMMING-PFUHL | ROLE: CREATIVE DIRECTION, ART DIRECTION
Bench wanted to have an international campaign that relies on its roots. Additionally the campaign should also have an artistic touch to it. This we did indeed. We put the clothes in display in a gallery, worn by "artwork" on the walls, in überhuman dimensions.Shown below are ads and posters, the website and the look book, which was produced with some stereoscopic 3D images and of course had appropriate 3D goggles as a givie in the look book.
The look book title and some inner pages following: