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FINANCIAL TIMES DEUTSCHLAND

AGENCY: FLEMMING-PFUHL  |  ROLE: CREATIVE DIRECTION/ART DIRECTION

FTD wanted to have a new campaign that should involve visuals for the very first time but should not loose its tongue-in-cheek attitude. We came up with a campaign asking questions and and answering them straight away – with another question that turns your mind upside down. And this is what we wanted to achieve – a campaign that makes you think, really think. A campaign that shows how the FTD processes topics, how they dig deep into background informations.