The Sound of Fashion.
Cool idea. Instead of a soundtrack record the sound of the shown clothes. Watch it here.
MIH.
Interesting article on ideation and execution. It is all about Making Ideas Happen. (via ihaveanidea.org)
Call me MC IDEAZ.
Do you know the novel “e” by Matt Beaumont? Have you Read the sequel, “e squared”? Well, if not, get your copies immediately. They are pure awesomeness, even when you are not in advertising. If you do know them, behold: Link
New Era, part II.
Yesterday, a friend of mine (and also one of my former CDs), mailed me because of my departure from the agency. It is some kind of intern joke, but it gave me a laugh and I think what he wrote said it all. And it reveals a new thinking and a nice “fuck you”–attitude. The [...]
New era.
This has nothing to do with the hip manufacturer of caps. Far from it. The day before yesterday was my last day at the agency. To make things funnier for them and me, I threw a party with 3 other people leaving. People were sad that I depart from the agency and my former copywriter, [...]









Serious play.